The Power of "Why" as a Female Entrepreneur in Yakima Real Estate | New Year, New Business
There's never been a better time to be a female entrepreneur than in today's world! The opportunities available to us are greater than ever before, thanks to the internet and social media. Today, we're going to talk about how being an entrepreneur - especially in the Yakima real estate industry - can be so advantageous for women. We're also going to discuss how critical it is to have a real, genuine reason (a "why") for doing what you're doing, and how it benefits your business.
We’ll be going over:
Never a Better Time to Be a Yakima Entrepreneur
Embrace Your Unique Gifts as a Yakima Woman in Business
Real Estate Plays to the Strengths of Women Entrepreneurs
Real Estate Supports the Lifestyle of Women in Business
Why you NEED to Create Structure for Your Day
The Importance of Finding Your "WHY?" as a Yakima Entrepreneur
Reading Recommendation: "Start with Why" by Simon Sinek
What is Your "Why" as an Entrepreneur?
Never a Better Time to Be a Yakima Entrepreneur
While it may feel intimidating to start your own business, you're not alone!
Women all over the world, including those in Yakima, are stepping into entrepreneurship at various stages of life. Whether you have young children at home, no children, or grown-up children, any time is a good time to start your own business!
Here's why: the internet and social media have opened up incredible opportunities for us.
As a society, we now have access to a vast window of possibilities that weren't always available to us before, especially when it comes to caring for our families and children. We have networks and communities that can provide the support we need while we balance our business goals.
The real key is having the courage to explore your ideas and dreams, and to seek feedback from others. As you ask people about your business ideas, opportunities will begin to open up for you. Have the courage to say, "I'm worth it, and I really want to pursue this!"
What makes the era we're living in so unique is the availability of our resources and the sense of capability that comes with them.
Social media has played such a significant role in showcasing successful female entrepreneurs from every industry. There are countless examples of successful women of all ages, and we can draw inspiration from their stories at the touch of a button, whether you're a Yakima realtor or a Hollywood director making a movie like Barbie.
So, why not go for it? This is your chance to pursue your passions and dreams like never before. Embrace the power of social media, connect with a supportive network, and believe in your worth. The time is ripe for you to create the business and life you truly desire!
Embrace Your Unique Gifts as a Yakima Woman in Business
Not only is the time ideal for women to step into entrepreneurship, but industries like real estate can present fantastic opportunities while playing to the innate strengths of women and catering to the lifestyles they want to lead.
Real Estate Plays to the Strengths of Women Entrepreneurs
In the past, real estate was a predominantly male industry. My father was a realtor in the 1980s, and his office had the classic bullpen with the gentlemen still smoking cigarettes at their desks. It was 90% men; there were 4 women in the 50-person office who all did administrative work.
That time seems so crazy to think about because now it's women who have risen to prominence and dominate this industry. I think this shift can mainly be attributed to the innate qualities that women possess:
Empathy
Strong interpersonal skills
Nurturing abilities
The ability to nurture makes women exceptional at connecting with clients, coaching them through the buying or selling process, and organizing transactions effectively. The real estate industry just aligns well with our natural strengths.
Real Estate Supports the Lifestyle of Women in Business
Real estate also offers numerous advantages to support the way women want to live.
Not only does the industry provide potential for unlimited earnings, but it also allows for flexible working hours. This is really advantageous for women with children, especially single moms.
By becoming a real estate agent, you have the freedom to attend your children's activities while still building a profitable career. The real estate industry enabled me to be the mom I wanted to be while providing for my family.
The other advantage to working in real estate is having the opportunity to build a business that allows for creativity and individuality with how you approach your work. With real estate, your business reflects:
Your personal style
Communication preferences
Marketing strategies
Entering the real estate industry as a woman can really empower you to create an incredible life on your own terms.
Why You NEED to Create Structure for Your Day
One of the biggest things that has helped me build such an incredible life, whether I was in the thick of building my business or transitioning to being an empty nester, is having structure and setting boundaries. This has been absolutely crucial for me to maintain focus and prevent distractions.
There are some simple things you can do to facilitate your success:
Communicate your expectations with your children
Designate consistent and specific work hours
Communicate your schedule with your family
Create an environment conducive to your productivity
Ensure that your needs for work are respected
The real estate industry in Yakima offers an excellent platform for women entrepreneurs to thrive. It recognizes and values the unique qualities women bring to the table, like empathy and nurturing. The flexibility, potential for unlimited earnings, and ability to build a business that reflects individual style make real estate a really attractive choice for women who are seeking to create an incredible life. With effective communication and structured working hours, even busy, single moms can find success in this industry.
The Importance of Finding Your "WHY?" as a Yakima Entrepreneur
My journey in Yakima real estate has had its challenges, and in today's times we're so fortunate to have things like social media platforms that can connect us to other inspiring women who are embracing their dreams and sharing their stories. But another thing business women need to keep in mind at all times is why they're pursuing entrepreneurship.
Reading Recommendation: "Start with Why" by Simon Sinek
Having a "why" as an entrepreneur is crucial. It helps us go beyond surface-level reasons and gain clarity about why we do what we do. Simon Sinek emphasizes the importance of understanding our underlying motivations in his book "Start with Why."
I can't recommend Simon's book enough. Bare minimum, I think his TED Talk is something every entrepreneur should listen to. I've had the privilege of attending two of his speaking engagements, and I can attest to the profound impact his insights can have on my entrepreneurial journey!
What is Your "Why" as an Entrepreneur?
Your "why" is about making a deeper impact that goes beyond simple transactions. It's not just about the current task at hand. It's about the bigger purpose behind your actions. Your "why" can also change and evolve over time.
As an entrepreneur in Yakima real estate, it can be so easy to say, "I do what I do to help buyers and sellers in the real estate market." That may be true and accurate description of what I do, but that's what every realtor does; it's not very specific or meaningful.
If you have children at home, some of your "why's" might look like:
I want to provide a bright future for my children.
I want to ensure my children have access to quality education without financial burden.
I want to create a lifestyle that aligns with our family's passions and values.
If you're an empty-nester, your "why" might move or shift to ideas like:
I want to deliver an experience that allows people to step into their dream homes.
I believe in helping families build generational wealth.
I want to help single parents achieve their home buying aspirations.
I believe in giving back to my community by helping people thrive.
Getting specific about our "why" fuels our excitement and motivation. It resides in our hearts and drives us to make those sacrifices and commitments for our businesses. Our "why" pushes us towards true, personal success and helps us show up every day with a purpose.
Without a "why," entrepreneurship can feel empty and lacking meaning. Merely accomplishing tasks or achieving specific goals is never going to be enough. It will only benefit you to dive into the exploration of your "why" and to let it be the driving force behind your ventures as an entrepreneur.
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If you're a single mom working tirelessly to build your business, or a woman looking to jump into the world of entrepreneurship in Yakima, I'm here to offer support, encouragement, and to help you find your "WHY." You can connect with me here or on social media. Together, let's celebrate the power of badass women in business!